2017
Jam3/Monks
Art Director
The Gifted
Brand campaign development for Fox's smash-hit X-Men series, The Gifted
2017
Jam3/Monks
Art Director
The Gifted
Brand campaign development for Fox's smash-hit X-Men series, The Gifted
2017
Jam3/Monks
Art Director
The Gifted
Brand campaign development for Fox's smash-hit X-Men series, The Gifted
2017
Jam3/Monks
Art Director
The Gifted
Brand campaign development for Fox's smash-hit X-Men series, The Gifted
2017
Jam3/Monks
Art Director
The Gifted
Brand campaign development for Fox's smash-hit X-Men series, The Gifted
OVERVIEW
The X-Men universe is a pillar of comic & pop culture, with a near-endless roster of heroes, narratives, and origin stories. To help Fox launch their episodic X-Men series 'The Gifted' that follows the clash between family morals & career values, I came aboard with Jam3 to respond to a simple brief: How would a chilling, NSA-esque government organization called Sentinel Services tasked with hunting down mutants look, feel & exist as a brand...and how would real world mutants respond?
Over the course of several months, I was responsible for developing overall branding, tone & art direction for Sentinel Services & the opposing #MutantsUnite resistance with Jam3.
OVERVIEW
The X-Men universe is a pillar of comic & pop culture, with a near-endless roster of heroes, narratives, and origin stories. To help Fox launch their episodic X-Men series 'The Gifted' that follows the clash between family morals & career values, I came aboard with Jam3 to respond to a simple brief: How would a chilling, NSA-esque government organization called Sentinel Services tasked with hunting down mutants look, feel & exist as a brand...and how would real world mutants respond?
Over the course of several months, I was responsible for developing overall branding, tone & art direction for Sentinel Services & the opposing #MutantsUnite resistance with Jam3.
OVERVIEW
The X-Men universe is a pillar of comic & pop culture, with a near-endless roster of heroes, narratives, and origin stories. To help Fox launch their episodic X-Men series 'The Gifted' that follows the clash between family morals & career values, I came aboard with Jam3 to respond to a simple brief: How would a chilling, NSA-esque government organization called Sentinel Services tasked with hunting down mutants look, feel & exist as a brand...and how would real world mutants respond?
Over the course of several months, I was responsible for developing overall branding, tone & art direction for Sentinel Services & the opposing #MutantsUnite resistance with Jam3.
OVERVIEW
The X-Men universe is a pillar of comic & pop culture, with a near-endless roster of heroes, narratives, and origin stories. To help Fox launch their episodic X-Men series 'The Gifted' that follows the clash between family morals & career values, I came aboard with Jam3 to respond to a simple brief: How would a chilling, NSA-esque government organization called Sentinel Services tasked with hunting down mutants look, feel & exist as a brand...and how would real world mutants respond?
Over the course of several months, I was responsible for developing overall branding, tone & art direction for Sentinel Services & the opposing #MutantsUnite resistance with Jam3.
OVERVIEW
The X-Men universe is a pillar of comic & pop culture, with a near-endless roster of heroes, narratives, and origin stories. To help Fox launch their episodic X-Men series 'The Gifted' that follows the clash between family morals & career values, I came aboard with Jam3 to respond to a simple brief: How would a chilling, NSA-esque government organization called Sentinel Services tasked with hunting down mutants look, feel & exist as a brand...and how would real world mutants respond?
Over the course of several months, I was responsible for developing overall branding, tone & art direction for Sentinel Services & the opposing #MutantsUnite resistance with Jam3.
Brand Development
Brand Development
Brand Development
THE WATCHFUL GOVERNMENT BIG BROTHER
One element of the campaign branding focused on a FBI/CIA-esque scientific wing, dubbed Sentinel Services whose main task was the hunt down those carrying the mutant gene.
THE WATCHFUL GOVERNMENT BIG BROTHER
One element of the campaign branding focused on a FBI/CIA-esque scientific wing, dubbed Sentinel Services whose main task was the hunt down those carrying the mutant gene.
THE WATCHFUL GOVERNMENT BIG BROTHER
One element of the campaign branding focused on a FBI/CIA-esque scientific wing, dubbed Sentinel Services whose main task was the hunt down those carrying the mutant gene.
THE WATCHFUL GOVERNMENT BIG BROTHER
One element of the campaign branding focused on a FBI/CIA-esque scientific wing, dubbed Sentinel Services whose main task was the hunt down those carrying the mutant gene.
THE WATCHFUL GOVERNMENT BIG BROTHER
One element of the campaign branding focused on a FBI/CIA-esque scientific wing, dubbed Sentinel Services whose main task was the hunt down those carrying the mutant gene.
THE UNDERGROUND RESISTANCE
The heroes of the show were a counterpoint to Sentinel Services - mutants on the run, fighting for survival and to overthrow the corrupt forces that hunted them.
THE UNDERGROUND RESISTANCE
The heroes of the show were a counterpoint to Sentinel Services - mutants on the run, fighting for survival and to overthrow the corrupt forces that hunted them.
THE UNDERGROUND RESISTANCE
The heroes of the show were a counterpoint to Sentinel Services - mutants on the run, fighting for survival and to overthrow the corrupt forces that hunted them.
THE UNDERGROUND RESISTANCE
The heroes of the show were a counterpoint to Sentinel Services - mutants on the run, fighting for survival and to overthrow the corrupt forces that hunted them.
THE UNDERGROUND RESISTANCE
The heroes of the show were a counterpoint to Sentinel Services - mutants on the run, fighting for survival and to overthrow the corrupt forces that hunted them.
SDCC Experience
SDCC Experience
SDCC Experience
A CAMPAIGN YOU COULD FEEL
Alongside partners at Fox, we worked to develop brand assets that could scale into a full blown takeover of San Diego Comic Con with experiential booths, walkthroughs and viral out of home messaging.
A CAMPAIGN YOU COULD FEEL
Alongside partners at Fox, we worked to develop brand assets that could scale into a full blown takeover of San Diego Comic Con with experiential booths, walkthroughs and viral out of home messaging.
A CAMPAIGN YOU COULD FEEL
Alongside partners at Fox, we worked to develop brand assets that could scale into a full blown takeover of San Diego Comic Con with experiential booths, walkthroughs and viral out of home messaging.
A CAMPAIGN YOU COULD FEEL
Alongside partners at Fox, we worked to develop brand assets that could scale into a full blown takeover of San Diego Comic Con with experiential booths, walkthroughs and viral out of home messaging.
A CAMPAIGN YOU COULD FEEL
Alongside partners at Fox, we worked to develop brand assets that could scale into a full blown takeover of San Diego Comic Con with experiential booths, walkthroughs and viral out of home messaging.
